January 3, 2007
Desert Willow hired David K. Aaker after watching one of his 2 hour speaking sessions on Outstanding Customer Service. He was talking in front of a group that had been invited by the Palm Springs Convention and Visitors Authority. We had all our Department Head there and afterwards it was unanimous that we wanted to do a similar program for all the staffers at Desert Willow Golf Resort. I immediately contacted David and asked him to put a proposal together directed at managers, one for front of the house and one for all those employees that do not think they play a part in customer service due to them normally not having direct communication with the customer.

It was fascinating to me that those employees with less direct customer contact got the most out of the classes. They were made to feel as part of the team and learned that what they do plays a major role in the success of our customer service program.

David was extremely professional in the planning and easy to work with. He was entertaining to all the different staffers that went through the three different programs and made sure everyone participated. All our employees walked away believing it was an outstanding use of their time, which is a huge testament to David's ability to communicate.

I can recommend David K. Aaker as a worthy partner for any organization committed to providing ultimate customer service and dedicated to being world famous in their particular business. If you have any questions as to how our business has benefited from our relationship, please do call me or any of the managers at Desert Willow Golf Resort (760) 346-0015.
Sincerely, Rodney Young, PGA, General Manager/Director of Golf, Desert Willow Golf Resort

David
A very excellent presentation I heard by you last evening at the Canyon National Bank Advisory Board Meeting. Thank you for all your passion that you gave to us in your offering.
Your Friend, Margie Taft, Commercial Real Estate Broker,Taft and Associates, Cathedral City, CA

Dear David
On behalf of the Clovis Chamber of Commerce, many thanks for your outstanding, motivational speaking engagement at our annual Business Awards Luncheon. You really put the fire in our bellies to get out there and reinforce our commitment to great customer service.
Best regards, Ellie Huston, Immediate Past Chairman of the Board of Directors.

David
Thank you for your time and energy at yesterdays Marana chamber retreat. You made it a very enjoyable, informative and successful event. Just wanted to let you know how much I enjoyed the day. Thanks again.
Walley Smith, President, Vector Impressions, Inc.
Tucson AZ

What a wonderful Chairman's Workshop Retreat you put on for us here at the South Orange County Regional Chambers of Commerce on Saturday, June 26, 2004.

I am still receiving the most wonderful comments from my board members on what an excellent job you did. The most profound statement was "I knew he was good when I saw all those individuals sitting there listening and participating and not once looking at their watches, on a SATURDAY, I knew that he had to be really good".

Having experienced your presentation has reinforced in me the need to have good quality events and educational programs that enhance the performance of our volunteers. This and this alone is what is going to make a great business organization. I am proud to know that my Executive Committee Members are able to recognize the importance of a workshop of this caliber.

I look forward to having you join us next year, 2005! Again, thank you David for giving us the leading edge that we need to continue to grow as a chamber.
Tanya C. McElhaney, CEO, South Orange County Regional Chambers of Commerce

"Thank you so much for the fine Customer Service Presentation. Every merchant—participant I spoke to found it valuable and relevant. Especially appreciated was the fact that the insights gained were immediately applicable—helping the participants begin improving customer service upon return to their businesses."
Michele Boudreau, Establishment Services, America Express

"The sessions were highly motivating and uplifting for the Spa Casino employees. We received very positive feedback from the attendees."
Ester Sandino-Jewell, Human Resources Director, Spa Casino, Palm Springs CA

"Great presentation, thank you for allowing our management team the opportunity to participate."
Jeff K. Levine, Directory of Operations, Western Zone, Arnold Palmer Golf Management Co. Palm Spring CA

"Your insight into customer service was food for thought for our managers and supervisors. Already, our people are thinking outside the box, about what our customer's needs are and how we can better service this need."
Danny C. Jackson, District Manager Customer Service and Sales, United States Postal Service, San Diego CA

"Your direct but humorous approach to swallowing a dry topic was greatly appreciated in today's professional atmosphere. The group and I would highly recommend your services to other professions retreats, conferences or training sessions. On behalf of the American Red Cross California's Executives Association, I thank you."
Robert P. Deao Sr. Executive Director, American Red Cross, Claremont CA

"We were all thrilled with your rapid paced stream of terrific and fun information."
Natalie Carlson, Publisher Century Publishing

"We are already involved developing board member job descriptions, codes of conduct, program of work objectives, and other items that came out of the workshop you did for the Prescott Chamber board last week. we have several appreciative remarks from board members on your presentation and the ideas that were generated from your facilitation."
Prescott, AZ Chamber of Commerce

"The Santa Clarita Valley Chamber of Commerce Board of Directors, Committee Chairman, invited guests and staff to send their thanks for your excellent facilitation for our Strategic Planning Advance."
"Your participation help set goals for the coming year and will give the Chamber a path to follow with clear objectives.
Kim Kurowski, President Elect, Santa Clarita Valley Chamber of Commerce

"Everyone truly enjoyed your presentation. You were fantastic!!"
Deanna K. Kupcik, Executive Director, Arizona Chamber Executives, Mesa, AZ

"On behalf of the Lumber Association of California & Nevada, I would like to thank you for your presentation at the recent 2^nd Growth Weekend Getaway in La Quinta, CA."
"You were outstanding and I was impressed with how you had the attendees actively participate in the event."
Don Callison, Business Manager, Lumber Association of California & Arizona

"I really enjoyed the Customer Service Workshop on Friday. You are a dynamic speaker and your enthusiasm is contagious."
Michelle Holmquist, Heaviland Enterprises, Inc. Vista, CA

"David conducted two customer service classes for the Glenwood Springs Chamber Resort Association and facilitated a staff meeting and board retreat for us as well.

I found his insight and expertise to be outstanding, coming from his well of experience and 20 years on the front lines. The customer service classes were well-attended, and more than 120 people got to be entertained, educated and inspired by his humorous and polished presentation. What impressed me most was that David could customize his message for any audience— engineers, retailers, government and corporate employees all learned something

In short, David Aaker is a pro, and I would not hesitate to recommend Aaker & Associates."
Marianne Virgili, President & CEO, Glenwood Springs Chamber of Commerce, Glenwood Springs, CO

"I can't begin to thank you enough for the wonderful time we had with you as our speaker for our 2004 Customer Service Training.

Moving a speaker around our region to six cities in four days is a test for the most energetic of speakers. You handled the hectic schedule like a rock star on tour, all in a weeks work.

We saw increased and record breaking registration numbers in nearly every city and we are still hearing wonderful reports of the sessions. We certainly got our money's worth and our communities will see results from the training of their front line employees.

You are truly a professional and went out of your way to provide the best possible training for our region. I will undoubtedly be referring you to others around our state as they seek a speaker for their own training event."
Jacquie Fuks, Executive Director, Southeast South Dakota Tourism

"Thank you so much for your terrific presentation on customer service. We have heard nothing but great comments about the sessions, and tons of queries as to when you will be back.

Your presentation was very well formulated; the interaction with the attendees and the personal experiences you shared made a huge impact."
Dannion Cunning, President/CEO, Lake Havasu Convention & Visitors Bureau

"What a wonderful "Customer Service Workshop" you presented to the Madison participants last night. I take pride that 100% of our credit union's employees were in attendance without "making" them attend. The reason being, we make excellent customer service our business! Many of the items you discussed is what we discuss weekly at our staff meetings - so, hearing it again only enhances its importance."
Mechelle Norberg, East River Federal Credit Union, Madison, SD

"I just wanted to thank you for the great speech you gave about customer service at Lake Area Technical Institute. I really enjoyed it a lot, and it taught and reminded me things to do for better customer service"
Florencia Macagno, Lake Area Technical Institute, SD

David K. Aaker ACE
Aaker & Associates

PO Box 509
Palm Springs CA 92263
Phone: (760) 323-4600