Aaker & Associates is a firm dedicated to providing audiences with up-to-date information on business-to-business and business-to-customer relationships. "There are many choices for the consumer to make on a daily basis," Aaker says. "Every 24 hours we read or are exposed to over 4,000 advertisements. Because of all that competition, everyone in business must make the most of every customer inquiry they get."

"People will forget what you did and people will forget what you said" he continues, but people will never forget how you made them feel. That simple fact will bring them back to you."

10 Golden rules of Successful Customer Service

1. Know Your Customer, Client, Vendor, Patient, Or Guest By Their First Name!
2. Listen Twice As Much As You Talk!
3. Always Tell The Truth!
4. Never Argue With A Customers!
5. Under Promise, Over Perform!
6. Follow Up, Follow Up, Follow Up!
7. Be Thankful For Your Customers Who Complain, For You Still Have The Opportunity To Make Them Happy!
8. Enthusiasm!
9. B Thankful For Each And Every Customer!
10. The Golden Rule!

Aaker practices what he preaches. With over 20 years in the Chamber of Commerce management, he sees each day as a new opportunity to apply his principles of customer service with deft and style.

"The future of Aaker & Associate looks very bright" says Aaker. "Over 80 percent of new clients for my Customer Service Workshops and keynote speeches come from audiences after a presentation."

For more information: (760)323-4600